Technology is taking every business on a life-changing grand tour. Customers become more demanding every day. Due to increasing knowledge on how technology can unleash possibilities they force businesses to rethink their product or service offering. Business models, operational models and internal processes all need to change to keep up with the pace of customer demands. How can marketing automation contribute to that and get internal and external stakeholders to adopt new solutions?
[Read more…] about Marketing automation as the sidekick of digital transformation
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