Why Commercial Relations Are A Top Priority For Leadership

Here’s an issue that plagues many organizations: a lack of leadership commitment in commercial relations. This is a recipe for disaster that can have significant consequences for any business. I am not talking about the deals per deal but on the process in general. Contract management and commercial management are just important things.

When leaders fail to prioritize commercial relations, it can lead to a breakdown in communication, mistrust, and missed opportunities. This can result in lost revenue, tarnished reputations, and even legal problems.

To avoid this scenario, it is vital that leaders prioritize commercial relations as a critical component of their organization’s success. They must invest time, resources, and energy into building and maintaining strong relationships with their partners, suppliers, and customers. As commercial relations are governed by an agreement it is vital to manage the agreement with a focus on the objectives.

Leaders must also ensure that their teams understand the importance of commercial relations and are given the training and support they need to develop and maintain these relationships effectively. Training on both skills and process are equally relevant.

A lack of leadership commitment in commercial relations is a recipe for disaster. But by prioritizing this area and investing in it, leaders can foster lasting partnerships that will help their businesses thrive and grow.

Let’s work together to ensure that commercial relations remain a top priority for all organizations.

Arjen van Berkum

Arjen van Berkum is a columnist, keynote speaker and motivator, with an eye for business ecosystems, innovation and disruption. In addition to his work as technology and contract management evangelist, he is a visiting lecturer at Delft University of Technology (TU Delft).