How Innovation, Art And Society Coincide

Have you ever thought why great jumps in innovation and the greatest art and biggest jump as a society coincide? I am not surprised about the convergence of these three elements.

Innovation is about bringing new ideas and creativity into the world, and Art is one of the most powerful forms of creativity that exists. Art has been used for centuries to inspire people, to challenge the status quo, and to create movements that drive change. Artists, designers, and other creatives have always been at the forefront of pushing the boundaries of what is possible and creating new ways of thinking about the world around us.

When we integrate art into our innovative processes, we can create truly transformative experiences that drive meaningful change and have a lasting impact. Art can help us to think differently, to see things from a new perspective, and to challenge the way we think about problems. It can inspire us to take risks and to push ourselves beyond our comfort zones.

For example, when designing a new product, art can help us to think about the user experience in a more holistic way. By incorporating design elements that are aesthetically pleasing and emotionally engaging, we can create products that not only function well but also create an emotional connection with the user. This emotional connection is what drives loyalty and repeat business, and it is often what sets innovative products apart from their competitors.

Similarly, when developing a new technology, art can help us to think about how that technology will impact society and culture. By incorporating artistic elements and considering the broader social and cultural implications of the technology, we can create products that have a positive impact on the world and that are more likely to be adopted by users.

Art is a powerful tool for innovation. By incorporating art into our processes, we can create transformative experiences that drive meaningful change and have a lasting impact.

I find it hard to see how little attention we have in education for the arts. I find it hard to have discussions on the relevancy of art. We should really have more Banksky like people that challenge us. Make us think. Sometimes shock us. Drive us to unexpected areas.

Maybe art is an ESG goal we have forgotten when we made the list? What do you Think?

Arjen van Berkum

Arjen van Berkum is a columnist, keynote speaker and motivator, with an eye for business ecosystems, innovation and disruption. In addition to his work as technology and contract management evangelist, he is a visiting lecturer at Delft University of Technology (TU Delft).