Future of work

27 november 2015 by Arjen van Berkum 2 Comments

When robotics takes over, humans can finally focus

Human and robots empowering workforce

The latest buzz is the ‘new industrial revolution’. The advances in data science and artificial intelligence are creating new ways to approach businesses that can lead to a major increase of productivity. The insights that are generated by these technologies will give businesses the opportunity to rethink their operational model and the needed human skills. Will it affect the workforce? Will it change the labour market? Yes, we need to accept that and look at the benefits of finally being able to empower the human-to-human approach.

Humans are afraid of change, always have been. Change means stepping outside the comfort zone. Why do we feel threatened by that, instead of feeling challenged by the opportunities it provides us?

10 november 2015 by Arjen van Berkum 2 Comments

Augmented reality: A great story triggers the mind

Augmented reality in education

Ever wondered how education could be changed from a boring classroom scene into a more lively experience that will engage and empower the human brain? Technology is the key that opens doors beyond your wildest imagination. Literally. Augmented reality (AR) is a technology that can truly transform learning methods. What started out as something that was “cool” has become a way to engage studious people and to address learning disabilities. Because it can overlay digital content and information onto the real world, it opens up a new range of learning opportunities. As the brain responds much more engaging to visuals, AR will enable a more intuitive way to learn. Therefore it should get a more prominent role in educational programmes.

24 september 2015 by Arjen van Berkum 2 Comments

Lifelong learning has become key to society and individual careers

Lifelong Learning

Our education system is dormant and stagnant. It stirs up a lot of discussion, but what is actually changing in the nearby future? With that question in my head, I recently gave in to the urge to find out what is withholding us from creating an educational system that is based on lifelong learning. Why? Because in this volatile world that is disrupted in so many ways by innovation and technology, it seems impossible to ever stop learning when you want to keep up with society.

14 augustus 2015 by Arjen van Berkum Leave a Comment

Empowering cultural behaviour as driver for diversity

Cultural fit

Put a group of people together and you will discover there are many corresponding and contradicting characteristics, believes and opinions in that one room. These can level, reinforce, but also sabotage a situation. If you want to strengthen your business, how can you ensure that the first two values, the ones that create synergy, will dominate within your organisation? It’s all about behaviour and the culture that is steering that behaviour.
Recently I read an article on Linkedin about Michael Jordan’s attitude as a ‘jerk’ and how that was actually empowering his team, not sabotaging it. The writer states that hiring for cultural fit is overrated. Is it? In sports you often hear outrageous behaviour from leading talents. What happened first, their success or their jerky, arrogant outbursts? So you could question what causes what in these cases. How does this work within companies?

15 juni 2015 by Arjen van Berkum Leave a Comment

Recruitment becomes a marketing stunt

Recruitment is a Marketing stunt

When we think of our (potential) customers, especially about how we want to reach them, we right away start to think on marketing level. We contemplate about how we can steer our identity in a way it can influence our image and our reputation positively. We have ideas about our brand: who are we, who we want to be and how we want people to perceive us. We directly connect this with the changes our company culture needs, so it can help us shape the company we wished for. A distinct marketing plan will put all sorts of processes in motion that creates all this. Or at least, we aim for it. Now visualise replacing customers for employees in this situation.

Future of work

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