
Not long before the corona crisis I read the book ‘Enlightened Capitalism’ by James O’Toole. I wanted to understand more on what I have seen happening for a while now in the area of value creation, co-creation and more even on how the relationship between “earning money” and “being good” was evolving. The book elaborates on some valuable lessons on these topics. How can we apply those lessons to the current corona situation? What’s next after the crisis?
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