Author Arjen Van Berkum

24 februari 2018 by Arjen van Berkum

Grow up, start to use advanced business intelligence

Big data has been hot topic for a while now. Still, many organisations are behind when it comes to the optimal usage of business intelligence (BI). It’s often used on a low-key basis, because organisations are often reluctant in investing in the right tools and skills. The right interpretation of data can mitigate risks and deliver opportunities. Not only the lack of knowledge on management level, but also the bias on data IT departments have to deal with limits organisations in answering to market demand. In 2018 it’s time for organisations to move over to a next level if they want to avoid complete disruption by competitors. What are the trends to follow and to incorporate in the BI strategy for next year, thus most likely to invest in?

8 december 2017 by Arjen van Berkum

Hackathons, go or no go?

Hackathons are popping up everywhere nowadays. It used to be a useful leg up to disruptive technologies, but nowadays more and more industries use the concept to improve existing processes, enforce an innovation culture or invent new products. A hackathon is a unique tool for inspiration and disruption, often based on design thinking principles. These events can be really useful when you want to come up with disruptive (technological) solutions. Also it’s a great meeting place for students, small businesses and enterprises; it has potential to attract young talent and identify leaders. But frankly, a critical marginal note, how fair are contestants treated by the parties that commission the topics?

19 oktober 2017 by Arjen van Berkum

Are you ready for the future of workplaces?

Since the sixties, the traditional way of living has changed. The frivolous Dolly Parton song ‘From nine to five’, is no longer applicable to current workplace environments. Having time off in the evening and weekends is also not that obvious. By 2020 50% of the workforce will be millennials. They want to work, shop, sleep or relax randomly, which requires a more individual approach in the offered scale of options. With that said, how do we manage across generations and how does mobility play a role in the flexibility of the future workplace?

21 september 2017 by Arjen van Berkum

Important need-to-knows of robotic process automation

Two years ago I wrote an article about how robotics would help humans to focus on what is really important, for them and for the organisations they work for. Today the adoption of robotics is hot topic, and I expect it to turn the world as we know it upside down. Robotic process automation (RPA) is increasingly becoming an integral part of the digital transformation. The role of humans will shift more towards lucrative activities, like analysis, assessments and decision-making, while virtual robots will take over the boring repetitive tasks. Future business success starts by embracing this change of roles.

14 augustus 2017 by Arjen van Berkum

Marketing automation as the sidekick of digital transformation

Technology is taking every business on a life-changing grand tour. Customers become more demanding every day. Due to increasing knowledge on how technology can unleash possibilities they force businesses to rethink their product or service offering. Business models, operational models and internal processes all need to change to keep up with the pace of customer demands. How can marketing automation contribute to that and get internal and external stakeholders to adopt new solutions?

Author Arjen Van Berkum

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